Facebook ads manager, a useful tool introduced by Facebook which is used to create, manage, and organize the Facebook paid campaign to promote your page. If you are new and don’t know how to run a Facebook ads campaign but you want to promote your page. Don’t worry, you are in the right place. You have to learn about Facebook Ads manager. In this article, we will guide you what is Facebook Ads Manager and how you can use it through step by step process.
How to Set up Facebook Ads Manager Account
The first thing which you need to start your Facebook ads campaign is to create your Facebook ads manager account. Login to your Facebook account go to home feed and from the setting, button click “Create Ads” from the drop-down menu.
It will create an ads manager account for you and will guide you on how can you set up your first campaign. Now click on “Ads Manager” on the upper left corner of the window. It will show you various options for the ads manager account.
Get Familiarize with the Facebook Ads Manager Account Options
Here in this window, you will see five different options “Plan”, “Create & Manage“, “Measure & Report”, “Assets”, and “Settings”. After checking these options one by one, here another option will show having the name “Frequently used section”.
Frequently Used Options
As the name indicate this section contains the options which you are mostly used so you can easily access these options in the future. This section contains four options which are “Plan”, “Create & Manage”, “Assets”, and “Settings”.
Through the Plan section, you can learn about your audience, their location, age, gender, and interest, etc. It gives you creative ideas about your ad campaign.
Create & Manage
The “create and manage” option includes all information about how to create a new campaign and set your ad for a new post. It contains four more options “business manager”, “Ads manager” “Power Editor” it also contains all page posts, App ads helper and Automated Rules, etc.
What is the power editor? Power editor is a powerful tool and advertising platform which proves some advanced options for creating ads in a better and easy way and now it’s combined with ads manager account.
Measure & Reports
Through “Measure & Report” you can analyze your ad performance, how your ads are going, or are they meeting your target audience and to your business goals. By analyzing this report you can make better than the past.
Assets section in the Ads manager account means the things which you use to make an ad campaign like the post, image, the audience you have chosen, Facebook pixel and more which Facebook save for future use.
The setting section contains all information regarding billing detail, your e-mail, and some other. You can edit your data here if you want.
How to Use Ads Manager Account
The thing here we have to learn how you can use Facebook Ads Manager account
There are two ways to run the ad Facebook Ads Campaign.
- Guided Creation
- Quick Creation
In the window of Ads Manager click on the setting button, a drop-down menu will appear, here you will see the options of ads manager click on it.
A screen will appear having many options as you can see in the window below. You can switch between the guided creation and Quick creation by just click on “Switch to quick creation”.
In this section, you can select Facebook Ads Setting, and names for Ads, Ads set and Campaign all in just one window.
Now the 2nd option is Guided Creation
As the name indicates, it’s a step by step guided creation of ads campaign for an unfamiliar person.
Choosing an Objective
Choose your marketing objective according to your brand, in this option you can choose “reach” to increase the number of people who will see your ad, you will see this option under the “awareness” option. Write your campaign name if you have more than one campaign. Click continue.
Another screen will appear.
Set up the Ad Account
Now the in the next option you have to set your information about your location like country name, currency, time zone, etc. Fill this all information carefully because next, you will not be able to change this until you create another ad account. Facebook will save this information for future use depending on your time zone and currency information. Now tap on “advanced options” to name your ad account.
Create New Ad Set or Multiple Ad Sets
Here you will see two options “Create New Ad Sets” ad “Create Multiple Ad Sets”. Both sets have different choices like you change your locations, audience, and some other things too.
Set Up your Facebook Page
On the upper screen, you will see the page name you mange. If you have more than one-page click on this. You will see all your pages. Select from here. You can also create a new one if you don’t have any page. Click on “+” to make a new one.
Select your Audience and their Location
Choose your audience carefully to improve your post-performance by selecting the leads, visitors, and customers, etc. Fill all info about your audience carefully including age, gender, language, and location also. Now the next option is “Connections” here you reach that people who perform some specific actions for example likes, shares, and about your targeting area.
Choose the Right Place for Your Ad
Here you have two options for the placement of your ad. Leave some placement through the “Edit Placement” option or you can choose “Automatic Placements” which will automatically optimize and display.
Optimization and Delivery Options
This option tells you about the “Reach”, “impressions,” how and how our ad will appear, etc.
Type Your Billing Detail
Now the last step is to set your billing detail as you can see in the image below.
I hope you understand what Facebook Ads Manager account and you can use it? If you have any query then please let us know in the comment section below.