Facebook business manager is a tool which is introduced by Facebook to help the businessman and companies to manage their Facebook pages, advertising accounts, and groups. You don’t need to add your personal profile data, it’s a completely separate tool from your profile working separately as your business manager.
Facebook Business Manager is a safe tool that allows companies to securely organize their Facebook pages, ads accounts, Catalogs, pixels, and their coworkers in one place without sharing their personal data. In this article, we will guide you on how you can set up your Facebook business manager and what type of features and benefits you can get from it.
The Benefits you can get From Facebook Business Manager.
Here we have the most popular feature which I can get by using the Facebook business manager.
- We can manage our all pages and ad accounts in one place.
- We can securely share access to our all pages, ads accounts, and other catalogs too.
- We can easily manage our coworker activities and their other stuff
- We can give access to our employees according to their level.
- Valuable pixel data can also be accessible.
- We can build our organic audience through ads account easily.
- Multiple accounts can be managed at business level reporting.
- If you have any issues in managing Facebook business managers, Facebook support always available.
- Billing details can also be handle.
How to Setup a Facebook business manager?
Before we tell you, how to set up your Facebook business manager here are few things which you should keep in mind make a primary admin as an in-charge of your whole business. This person will be responsible for managing your all business process, for example managing your ads account, groups, Facebook business pages, and assigning tasks to your coworkers.
In the small companies this person called the CEO of the company and at a big level, this is called CMO of the company. It is recommended that always you should have two persons having the same authorities in your company so if one admin not available at any time then the 2nd can manage your business easily without any disturbance.
Now here are the step by step process to set up your Facebook business manager.
Create Account
The first step is to go to the Facebook business manager’s home page and click on “create account”.
Add information about your page
When you click on create a page a screen will appear where it will ask about your business detail. If you are creating this for your own business then select “Promote its own goods or services”. You will select it from the bottom. After adding all information tap on “Submit”.
When you submit, a verification e-mail will send to your e-mail account to verify your e-mail. Go to your e-mail account and verify your property. So you can access further to your Facebook business manager account.
Connect your Facebook pages and People
Now you are going to set up all the business activities. Here you will see screen having three options, add a page, ads account, and add people. Keep in mind that you are creating your business account so you must have access to one Facebook page. If you don’t then create a new one. At this stage, you have to add your page.
Now at the next step add your ads account. It can be of different types.
At the third stage add people which you want to give access according to their roles for example if you want to give someone admin access to your page. Invite them through e-mail.
Business Manager Setup
Now the time has come to finish your setup of Facebook business manager. You have almost done it. Here we want to familiarize you with the layout of this tool.
Getting Familiarize With Facebook Business Manager
Click on setting button, here you will see many options like “Users, “Accounts”, and “Data Resources”.
Users
Click on Users. Here you will see two options “People” and “Partners”. Click on each to know about each option detail. Here in this option you can add or remove people that are working in your company. To add someone click om add a new person and assigns the role by entering their e-mail address. After adding you can give access to the person of your pages and accounts which you want to assign them. Keep in mind, assign the task to each person according to their role. If he is admin or any other coworker.
Pages
The reason why you are using Facebook business managers is you can work in one place without switching to your different accounts. Here you can add your all pages and give access to your all coworkers according to their ability. You can see easily each and every person’s role on each page easily.
Ads Account
The third important thing is managing your ads account. Same as before click on “add new ads account”.
Here you have two options if have already one ad account then click on “Claim an ad account” then pull and drag here your existing account. Keep in mind that you can use an ad account in which you have your own. You can’t add your manager’s account.
If you don’t already have then click on “Create a new account”.
Here another time you can give access to the other coworkers about your ads account.
Product catalog
There is another cool feature that Facebook introduced through the Facebook business manager, you can upload your product catalog. The product catalog is the Facebook ads based product of your website which you are managing. So, here you can also serve your product catalog easily.
This is how Facebook defines the Product catalog.
“A catalog holds information about the items in your inventory. You can use the information in a catalog to promote your inventory and business across Facebook, Instagram, Audience Network, and messenger. There are different types of catalogs for different business, including e-commerce (Business that sell products), travel (a business that sells flights, destinations or hotels), real estate and auto,”
Facebook Pixel
A piece of code of your website, so you can optimize, measure, and select audience for your ads campaign. This is the most sensitive part to make any campaign more successful when you are going to run an ad campaign for your website. But you can do is very easy when you manage it through Facebook business manager.
Hope you find this article informative, if you have any query please let us know in the comment section below.
