Creating a Facebook business page, why you need it? What is actually a Facebook business page? Here in this article, we will give you all information about it. If you are a businessman and have your own work then definitely you have your own brand. Your business will grow if more people know about it. You should have to advertise your brand, for advertising something social media is the best platform being used nowadays. Luckily the Facebook business page is the simpler and cost-effective strategy that you can use for this purpose.
What is Facebook Business Page?
Facebook page is just like your Facebook custom profile but instead of adding friends in your profile here people like your page. The person who likes your page receives updates which you are posting on your page like images, videos text, and anything about your brand. You can engage users by posting different content, ideas, and new things about your interest. Facebook also provides a facility of a social media campaign which is a paid method. In this way Facebook spread your post to your target area even to those people who are not include in your Facebook page likes. From that strategy you can increase your Facebook likes and can grow your business in a more effective way.
The main difference between the Facebook profile and Facebook business page, you can analyze your audience’s interest by their likes and how much your brand responsive is. You can use the Facebook analytic feature which is a powerful tool to know how much users are getting interested in your content and what they actually want from you.
Some important things that you should keep in mind after creating a page, your page must have an extension of your Facebook profile so your audience can easily contact to you, also respond to their comments on time for that purpose you can give that task to any person if you think you can’t manage that.
So, here our next step is to How to create a Facebook business page.
How to Create Facebook Business Page?
So here is a step by step process of creating the page.
Create a Page
Write URL www.facebook.com/pages in the address bar and click on “Create a Page” in the top right corner. Your business page should be linked to your personal profile or also you can connect to the account of your social media manager.
Select Your Business Niche
The next step is the selection of business classification. Because you are going to make a page for your business or company, so click on the option “Get Started” in the Business or Brand.
Give Your Business Information
After clicking on getting Started you will move on the next window where Facebook will ask about your complete business detail. Write your page name according to your work, select category wisely in the drop menu which are closely related to your business niche.
Below the category option, the next box is about your address, write your address in the address bar, here you will find one more option if you want to hide your address that check on that option to hide your address.
Write your phone number if you want because it’s an optional thing, click continue. If you ever think or feel your information is being compromised, then you can change your Facebook profile password anytime, the only best option to keep your profile safe.
Upload Facebook Business Page Profile Photo and Cover Image
So the next step is uploading the visual information of your page. Select the profile photo of your page which will represent your business category. People will know about your brand is actually through your profile logo. So upload the logo only relevant to your niche.
Here is also another visual thing “Facebook page cover photo”. It is just like a banner photo of your page, large in size showing at the top of your Facebook page. Here you have one thing to keep in your mind the size of the cover photo which is mostly 315 x 851 pixel. If it is much larger then here is an option from where you can crop the image or if it is too small then the pixel will spread and the image will be blurred, so choose a good quality image.
Although the profile photo is just the logo of your Facebook page through the cover photo you can represent more information about your brand so for that purpose you should always make a custom cover page instead of getting from google images.
About Section of Your Facebook Business Page
After uploading a profile photo and cover photo of your page, your next option is the about of Facebook page, complete each section of about wisely, so your audience will get informed about you. Provide the whole information which you think your audience should know.
Here you will see another thing in the story section, in this section you can tell about the history and some other information about your business.
Summarize the Whole Page
Now you have almost done. Your page setting is going to be complete. Come on the home page, here you will see one option of page tips, I suggest you click on it and add some short description like a summary of your whole business.
You can add a description like that.
Below we have some questions which are mostly asked.
What is the Difference between Facebook like Page and Facebook Business Page
Often people ask a question about what is the difference between like the page and Facebook business page then I am here to tell you that there is no difference between the Facebook Business page and Facebook like Page. Both are the same thing almost. But you can categorize like if you are making your page for promoting your business then you can call it Facebook business page and if you want to make for just fun to share your content to the public your personal ideas then you can differ it as Facebook like the page.
How to make a like page for Facebook Business?
There is no special difference in creating a like page for the Facebook Business page. The whole method which we describe above, you can use to create a Facebook business page according to your niche and category of business. Just follow step by step information as written above and create your brand profile, so people can easily get you.
How to open the business page on Facebook?
Once you have created your page and you have logged out. Now the next thing is how you can open the page when you come online again then here we tell you. Sign in to your account, on the top right corner click on arrow shape setting button, at the top of all setting options you can see your all pages name. The 2nd method you can also see your pages on the left side above your friend’s list. Click on the page name and your page will be open on your screen. Here you will see the post section as on your social media profile. There is not any specific method to post anything here. Just share your ideas, content, videos, and images to engaging your audience.
Here is Facebook give one option more to get likes on your page. On the right side, you will see your friend list having the option of the invite. Click on the invite button one by one and invite your all friends to like your page.
How to use Facebook for Business only?
You can use the Facebook page for only business purpose. Use a dummy profile for creating a Facebook page. Hide your personal information. Leave the about section of your page blank, just add some company information and business detail. Just post what you want to share and publish on your page. You can start a paid campaign to Social media to advertise your page faster.
How do I set up another Facebook page?
It is not necessary that someone has only one business and to promoting, he/she creates only one page. But the question is here can you make multiple pages through one profile, then the answer is yes. You can create another page on the same account through the same procedure. Here is a process of how you can find the new page create option.
Click the Facebook setting button which is on the top right corner of your Facebook profile. Here below of your all pages there is an option of manage pages. Click on it a window will appear consisting your all pages. At the above of your all pages you will see the option of “create a page“.
Click on it and follow the same procedure as you have done for creating the first page.
I hope so, you have learned all about how to create a Facebook Business page. But the world of social media is too much complicated and vast, if you have any query about which we can’t answer you here then you can easily ask in the comment section below without any hesitation. We would love to give you an answer.