Instagram is the second most favorite social media platform after Whatsapp with over 2 billion active users in 2023 according to the report of WeAreSocial. An average user spends around 12 hours/month on the platform.
Instagram is a vital part of every successful social media strategy. However, the ever-changing user behavior with the platform makes the planning process complex.
The best policy for Instagram is to post regularly at peak hours to capture as much audience as you possibly can. The sheer amount of active users can be a bit intimidating and to post according to different time zones makes the whole process even more challenging.
Fortunately, there is a solution to this problem, scheduling Instagram posts. Yes!!!
Social media marketers can take a sigh of relief now by scheduling Instagram posts for future automatic publishing. Instagram posts can be scheduled by the native scheduler or with the help of Adublisher.com.
How to schedule posts on Instagram?
Instagram offers three types of accounts,
- Personal Account
- Creator Account
- Business Account or Professional Account.
Professional Instagram accounts come with a built-in scheduler. In 2022, this option was made available for Creator accounts as well.
Scheduling a post with Instagram can be tricky; if you are looking to schedule posts on Instagram, here is the complete guide for you.
Have a Professional Instagram Account.
The first requirement to schedule a post on Instagram is to have a professional account.
Switching to a professional account requires you to log in to your Instagram account and click on the profile icon. Click on the “Edit Profile” and scroll down.
If you are using a desktop, scroll down the page and you will come across a blue link with the title “ Switch to professional account”.
Once you click on the link, you will come across a couple of new popups where you will select whether you want a Creator Account or a Business Account.
Next you will have a list of categories to describe your business in a more accurate way. Think this step through as it will play a crucial role in setting your audience.
Click “Done” and you will be asked to enter your personal information. If you are uncertain about your strategy and want to keep your personal information secure, you can always click “ Don’t use my contact info” button and skip this part or keep is secure for the time being.
There you have it, your Instagram Business Account.
Link your Facebook page.
The next step is to connect your Facebook page with your professional account. Login to your Facebook account and click the “Pages” link in the sidebar.
Go to “Settings” and click on the “Linked accounts” button in the right side bar.
Connect your Instagram account by clicking the blue button labeled as “ Connect Account”.
Complete the authorization process initiated by the “Connect Accounts” link and you will have a professional Instagram account with a connected Facebook Page.
Schedule a post on a Mobile phone.
If you are using a mobile phone, you can simply click on the “➕” , after creating a post click next, in the final window,
- Tap on the “Advanced settings”.
- Check the “Schedule this post” button.
- Roll to select the desired time and tap on “Set time”.
- In the top right corner tap on the “Schedule” button.
Schedule a post with Meta Business Suite.
If you are a professional and mostly schedule posts with your computer, the process is a bit different.
Login to your Meta Business Suite and go to “Planner” by clicking the calendar icon in the side menu bar. Click on the “Create” button in the top right corner.
A new window will appear in front of you.
- Select the page you want to schedule your post at.
- Add media to your post by clicking “Add photo/video”.
- Write your post.
- You can preview your post and check the user’s perspective of the post.
Once the post is created, now you can schedule it by clicking the “Schedule” button. Enter your required time and date and post for upto 75 days.
You have scheduled a post with Meta Business Suite.
You can check and manage your scheduled posts by going to the “Planner” again.
There is another more convenient way of scheduling a post on Instagram with the help of a social media management tool, Adublisher.com.
Schedule Posts on Instagram With Adublisher.
Create an account with the Adublisher or login to an existing account to initiate the process. For new users, visit Adublisher.com and click on the “Start Free Trial”.
Enter your username, password, and email for future login. Click on the “Signup” button and then click on the “Sign in” button in the top corner.
Once you sign into your account you will come across your control panel from where you can access the options offered by Adublisher and keep an eagle eye view of your entire social media marketing operations.
Click on the “Content Planner” from the side menu. A new window will appear and this is where you will schedule your Instagram posts.
Click on the “Settings” button in the extreme corner of the “Select Channels” box. Click on the Instagram logo or the highlighted link “Here”.
You must have a Professional Instagram Account to sync your account with Adublisher and schedule your posts.
If you don’t have one, follow the detailed process mentioned above in the blog.
Moving on to the next step by authorizing Adublisher and syncing your Instagram profile.
Once the process is complete you can see your Instagram profile in the “ Select Channel” form field. To schedule the post,
- Select profile
- Add caption
- Upload images
After creating a post, the next step is scheduling the post for future publishing.
To schedule the post click on the “Settings” button as highlighted in the image above and enter your schedule date and time.
Click “Close” to get back to “Content Planner”.
Now, click the big blue “Schedule” button and there you have it, you have scheduled a post with Adublisher.
You can check your scheduled posts by scrolling down the “Content Planner” window.
Schedule Post on Instagram with RSS Feed.
If you use interactive and interesting images in your blogs and website and feel the need to publish them on Instagram as well, look no further.
Adublisher comes with a built-in RSS Feed publisher that can publish and schedule posts for Instagram directly from your website.
RSS Feed is a user-friendly option that can schedule your feed with three simple steps,
- Select your account from “Select Channel”
- Enter the time of publishing in “Select Hours”
- Give the URL in “Feed URL”
- Click the “Submit URL!” button.
Feed is Scheduled Successfully.
Instagram is a very powerful social media platform, if you plan properly and execute a productive strategy, the possibilities are endless.
Use Adulblisher.com to unleash the real potential of Instagram by scheduling posts at peak hours and making the most of your resources.