Social media is not just limited to Facebook, Instagram, Twitter, and YouTube; there is a whole industry of social media platforms. Pinterest is a relatively new social media platform introduced in 2010, around the same time as Instagram.
Pinterest has around 454 million monthly active users as of May 2023, according to TheSocialShepherd. Most users on Pinterest (called Pinners) try the platform for new ideas and designs. It’s a visual search engine that helps people find data through images.
Social media marketers and small businesses worldwide pay special attention to Pinterest boards to share their thoughts and news with their audience. Keeping your audience posted at all times is a difficult task.
Social media scheduling is a very effective approach adopted by marketers. A pin can be scheduled on the Pinterest board by using one of the two methods,
- Pinterest scheduler
- Social media management tools like Adublisher.com.
Scheduling a post with a Pinterest scheduler.
Pinterest offers its users a free scheduling tool allowing them to schedule 100 pins for 30 days. To access this feature of Pinterest, you must have a business account.
Here is how you can schedule a pin on Pinterest with a built-in scheduler.
Create a business account.
Creating a business account with Pinterest is akin to an Instagram business account, starting with having a personal account.
Log in to your Pinterest account and go to your profile page. In the extreme right corner next to the profile icon, click on the “Downward arrow” or “Three Dots” if you use mobile.
Click on the “Convert To Business” link in the menu. Provide important information, including your business name, preferred category, and other necessary credentials.
Congratulations! Now, you have a professional Pinterest business account.
Create an Idea Pin.
Next to the Pinterest icon in the top left corner, click on the “Create” button and select “Create Pin” or “ Create Idea Pin.”
The difference between a Pin and an Idea Pin is that a Pin is simply an image with a title and some minor details. An idea pin is a complete post where you can add and mix different media and create a whole story.
Clicking on “Create Idea Pin” will take you to a new window to add your media, titles, description, tags, and relative URLS.
Schedule an Idea Pin.
Once you have entered all of the relevant data, you can publish it instantly by clicking on the red “Publish” button in the top right corner or “ Publish on a later date” and schedule your pin.
Create a Pin.
Creating a pin has a different interface. The publisher can add an image, a title, an alternate title, and a destination link.
If you have several boards, you can select which one you want to post on by clicking the dropdown menu on the left side of the “Publish” button.
Schedule a Pin.
In vain to schedule an Idea Pin, scroll down and check the “Publish on a later date” checkbox, and now you can add your desired publish date and time.
You can overview and manage your scheduled Pins from your profile by clicking your profile icon in the top right corner and then clicking “Scheduler Pins”.
The Pinterest scheduler is an easy-to-use tool, but it also has shortcomings.
- You can only schedule for a month.
- You can only schedule a pin on one board at a time.
- You can only post on Pinterest as it’s a native tool.
There is a simple solution to all of these problems, Adublisher.com.
Schedule posts on Pinterest with Adublisher.com.
Adublisher is a robust social media management software helping marketers with their marketing strategies. Social media professionals can draft, publish, and schedule posts on Pinterest with Adublisher and have an eagle-eye view of their social media business appearances from a single viewpoint.
The scheduling process with Adublisher starts by syncing your Pinterest board with your dashboard. To initiate the process, you need to subscribe to Adublisher, or you can enjoy their free version as well.
Visit Adublisher.com and click the “Start Free Trial” button in the navigation menu. Select a subscription plan and continue the “Sign Up” process.
Enter your credential and click “Signup.” Click the “ Sign In” button in the top right corner.
A new popup will appear by clicking the “ Sign In” button, allowing you to enter your signup email and password.
You will encounter a control panel once you log in to your account. This is your one-stop shop to post on your social media pages and Pinterest board.
Click the link labeled “ Content Planner” from the control panel in the side menu bar.
Slide across the dashboard and click on the blue “ Settings” button. A popup will appear on your screen. Click on the highlighted “Here” link opposite the Pinterest icon.
Clicking the link will redirect you to Pinterest.com, and from there, you will log in and authorize the Adublisher control panel.
After clicking on “Give Access,” you will sync your boards. After the process, you can see your boards in the control panel.
Create a post.
Here is how you can create a post on Pinterest with Adublisher.
- Select the board you want to publish on.
- Write a creative caption.
- Drag or Upload files by clicking the “ Drag files here to upload” section.
Schedule a post with Adublisher.
Once the post is created, you have three courses of action: “Save,” “Schedule,” and “Publish.” We will explain the scheduling process as the others are self-explanatory.
To schedule a Pinterest post with Adublisher,
- Once again, scroll down the popup to the “Settings” button.
- Click the box opposite the desired pages.
- Enter the time you want to post on.
- Click “Close”.
You have successfully scheduled a post. You can scroll down the page and review your scheduled posts for changes.
Use RSS Feed for auto-posting.
The benefits of using Adublisher are not limited to just posting and scheduling Pins on Pinterest. Adublisher.com comes with an “RSS Feed” auto-posting option, allowing marketers to schedule posts directly from their business websites.
Adublisher’s RSS Feed offers a time-saving solution for continuous posting directly from your website. To conveniently post your RSS Feed with Adublisher,
- Select the board you want to publish your feed to (Since we have authorized Pinterest with Adublisher).
- Enter the time of the schedule.
- Give the URL of your RSS feed and click “Submit URL!”.
Your feed is scheduled for auto-posting on Pinterest.
The scheduled feed can be overviewed under the “ Manage Schedule Post” section.
Pinterest is a very potent social media platform, and its visual approach makes it attractive to GenZ. With Adulisher.com, you have the power to unleash the potential of the platform fully.
Schedule your entire Pinterest calendar at a time and plan ahead of the competition using analytical insights. Focus on the pins that work and utilize your resources constructively for better prospects. Go for a more productive approach and schedule posts on Pinterest with Adublisher.