Have you ever wondered how popular brands and marketing teams manage to post on multiple social media platforms simultaneously? Ever pondered, could you compete with them without breaking an arm and a leg?
Surely, if you are an entrepreneur, a small business, or a novice marketer trying to make it big in the intimidating digital marketing realm, you definitely find yourself tangled in these thoughts. A little secret: social media scheduling! All of these brands use social media scheduling powered by a scheduling tool like Adublisher.
Social media marketing is way more complex than just posting a meme or a story on your account— it can be enough if you do it just for fun. But if social media marketing is your bread and butter, just like 77% of businesses trying to reach new customers through social media.
Businesses and brands measure their posts and filter to avoid pitfalls, so they just can’t schedule or post anything without considering the consequences, especially after the strict upgrades of social media algorithms.
Marketers create content planning strategies, list the best times and days to post, design vibrant visuals, and keep content scheduling at the center of the process. I mean, if you aren’t going to schedule your posts, why go through such a tedious route?
Scheduling posts in itself is a piece of cake. There are several easy ways to do it, like using Adublisher, but the process that leads to scheduling decides the fate of a social media strategy.
This blog will answer all the questions associated with social media scheduling and help busy marketers streamline their work, starting with the most common question.
What is better: a social media assistant or a social media scheduler?
Social media scheduling tool
| PROS | CONS |
| Cost-effective | Comparatively time-consuming |
| Enhanced work efficiency | Learning curve |
| Better control of operations | |
| Several other benefits |
Social media assistant
| PROS | CONS |
| Saves time | Expensive |
| Market expertise/ Experience | Less control of operations |
| Prone to human errors |
The comparison shows that investing in a social media management tool is a more profitable and intelligent decision. Now that we have set this straight, let’s move on to other benefits in detail.
The benefits of social media scheduling.
Let’s highlight what you can achieve with social media scheduling.
You can focus on more stressful matters(Saves Time).
Social media posting requires marketers to post regularly, sometimes 5-10 times daily, depending on the social media platform. It takes a lot of time and effort to create and post content on social media platforms, especially if you have several social media accounts.
Social media schedulers like Adublihser free up time by posting content on multiple social media channels and accounts simultaneously, allowing you to hold the fort better. Small businesses can use this time to strategize and streamline other operations.
You don’t need to break your bank (Cost-Effective).
Hiring a social media assistant to post content regularly can cost companies a lot of money. A social media management tool like Adublisher can do this for almost free or a decimal of what you pay assistants.
Apart from scheduling, these tools come equipped with several powerful features like bulk scheduling, RSS Feed scheduling, analytical insights, and so on, making social media schedulers a cost-effective option for small businesses and busy marketers.
You can work more expeditiously (Enhanced Efficiency).
Human error is a fundamental factor considered in the proficiency of every process. A social media scheduler can minimize this risk to almost zero. You can post across all your social media channels once authorized, without logging in every time.
Marketers create social media posting calendars and schedule on social media. Once scheduled, you can manage them efficiently and ensure maximum productivity.
You can measure your performances for better strategizing (Analytical Insights).
What separates a business social media campaign and a post from a teenager or a public account? Businesses post content on social media based on some goals they want to achieve. Social media schedulers come with built-in analyzers offering KPIs.
Businesses can measure their past performances and benefit from the analytical insights to level up their game plan for better results. Other facets of the organization can use these insights to understand the market better.
Content scheduling tips for marketers and SMBs.
If you want to create an effective social media scheduling campaign that brings in the desired results, read on and implement these tips and techniques.
Find the best tool.
Finding a social media scheduler is easy; rush over to Google, and you can have a long list of schedulers. But finding one that fits your needs requires work. Create a precise document of your goals from SMM, your budget, the working knowledge of your team, what features you want in a scheduler, and the scalability of the software.
Analyze the tool’s capabilities based on what you want to achieve from social media marketing and how it can help you achieve that. Social media management tools range from free to spending thousands of dollars. It’s vital to know your marketing budget’s financial strength to proceed further.
The learning curve is also a grave issue. If you are using a tool that is ambiguous and hard to navigate, it can take a lot of time to learn the essential functions of the tool, adding to the problems instead of reducing them.
Once you have analyzed the above angles of a tool, now is the time to take it for a test drive. Test different features of the tool and ensure that you are satisfied with the outcome. It is best to start with a free or standard payment plan and upgrade when required.
Content creation.
Content planning is the most crucial part of any digital marketing campaign, and I can’t stress harder on it. This is where you can make or break any social media strategy. Marketers can use a lot of techniques and combinations of AI and human-generated content for social media posts.
Curating content beforehand is a great way to prevent errors, create low-quality content, or just reshare everything. For an effective content strategy, start with what you want to post. You can post about your products, your brand, social issues, fun posts, and posts from other sources that align with your goals.
Marketers use several techniques like the 30,30,30,10 rule, the 80,20 rule, the 60, 30,10 rule, and so on. These unwritten marketing rules show a balance of promotional, branded, entertaining, and shared posts.
For example, the 80, 20 rule states that 80% of the content should be informative and educational, and only 20% should be direct promotional content. Create a mix of content and set your own rules.
[Here is a complete blog on creating compelling social media content.]
The right posting time.
Social media is forever open to people across the globe— 24/7, 7 days a week, 365 days a year. If you think you can create content that can target all of them, chances are you will reach no one.
To find the best or peak time to post on social media, you need to analyze your target audience and see when they are live. You can use social media management tools like Adublisher for this. Analyze your old posts and see when your audience is most active.
You can also use built-in tools like Meta Business Suite to find when your audience is most active. Although a single user has more than six social media accounts, it’s surprising to see how differently they interact with these platforms.
It is essential to mention that according to hundreds of studies published on the internet, there is no one-fit-all universal best time to post on social media. We have analyzed several studies from respected sources to finalize these following peak times to post on social media.
Overall best time. Midweek, Midday
Facebook. Wednesday-12 pm
Instagram. Wednesday and Thursday- 11 pm
Pinterest. Thursday- 1 pm
Twitter. Wednesday to Friday- 10 am
Social media experts emphasize finding the right time instead of the peak time. The reason is there is so much data that you can get lost. According to social media gurus, the right time is just before the peak time or right after it.
Consistency of posting.
How often to post on social media is a crucial question, and although there is a never-ending debate on how much is too much, it’s still important to find the consistency of postings for better results.
Posts on different social media channels vary. You can post a few pins per week on Pinterest, which is enough, but for Twitter, you must post at least 5-10 times daily. Even if your content is interesting, there comes a time when the user gets frustrated and bored. To finalize the best mixture of post consistency, consider the following,
Facebook. 1-2 times daily.
Instagram. 2-3 times daily
Pinterest. 1-2 times weekly
Twitter. 5-15 times daily.
Quality over Quantity, Always!
No matter how much content you post or how powerful your social media management tool is, you will be looked over if your content is not good. Simply put, 10-15 basic low-quality social media posts are nothing compared to a single well-written post with vibrant graphics posted at the right time.
That is why, instead of creating a lot of random content, focus on creating meaningful content and casually mix it with entertaining posts, keeping the tone professional.
Create a post calendar.
Combine all the data you have gathered in the form of captions, visuals, posting time, consistency, and fill in a social media posting calendar. Social media posting calendars are potent tools for helping marketers organize their social media posts in a template.
Posting calendars gives you an overall view of your social media efforts and how your Pinterest board or Instagram feed will look to your audience and allows you to make necessary changes before scheduling with Adublihser or some other scheduling tool.
Recurring content and multiple posts.
You don’t have to reinvent the wheel every time. Creating content from scratch is a time-consuming and tedious job. If you are a writer or have a blog site, you can go through your archive and find your evergreen content for repurposing.
Content repurposing is a technique most businesses and marketing teams use to create high-performing social media posts. Why are these posts high-performing? Because you have drafted them from high-achieving published blogs liked by users before. If they like it before, they will like it again.
Marketers also use an unwritten rule of 7 in marketing, meaning a consumer will see seven posts about a product before buying it. This means repeating content progressively can benefit your marketing efforts.
[For more details checkout this blog on repurposing content]
Review and get feedback.
Crafting content in advance and scheduling it on social media allows you to review your content multiple times from different angles before it reaches the audience. Errors can slip through our eyes even after proofreading and scanning; that is where team members come in.
Bring your content calendar to your marketing or QA team to further review your work and offer their feedback. You can use this feedback to polish your content, and if you are working for a big corporation, you can bring your work to your superiors for approval. Several layers of scrutiny and analysis will make your content finer and hopefully successful.
The best social media post schedulers.
Adublisher.
Adublisher is a wholesome social media scheduler primed with several scheduling and analytical tools to help marketers achieve their goals proficiently. Here are the key benefits of using Adublisher.
- Schedule posts on leading social media platforms— Facebook, Instagram, Pinterest.
- Bulk scheduling to schedule posting calendars.
- RSS Feed is scheduled to publish content from blogs to social media autonomously and manually.
- Google Analytics for insight-rich decision-making.
- Social media Ad campaigns.
Adublisher is a user-friendly social media management tool that is easy to use, and you can get started right away by going to adublisher.com and scheduling posts for free.
[Here is how you can schedule posts on social media with Adublisher]
Some other popular social media tools are,
- Hootsuite
- Buffer
- Hubspot
- SproutSocial.
