The Best Times to Post on Facebook: A Guideline to Facebook Golden Hours

Social media marketing is all about timing your posts according to your audience, especially Facebook. There is nothing more heart-aching for a marketer than to write a post, attach an eye-catching image, and schedule post …

schedule with Adublisher

Social media marketing is all about timing your posts according to your audience, especially Facebook. There is nothing more heart-aching for a marketer than to write a post, attach an eye-catching image, and schedule post with Adublisher or publish it instantly only to end up with a few views. 

Facebook is an attraction and must-have ingredient for every social media marketing strategy. Its almost 3 billion users in the first quarter of 2023 makes it an inevitable choice for marketing and a nightmare for posting. 

Throw in the different time zones and the ever-changing behavior of social media users, and you have a 10000-piece puzzle.

It is a matter of life and death for Facebook marketing teams to post constantly and timely on the platform, and the best way is to schedule with Adublisher

Even for scheduling posts with Adublisher, you need a comprehensive knowledge of the optimal posting times for Facebook. 

Is there an optimal time to post on Facebook?

If you want to find the best time to post on Facebook, I am afraid you will not enjoy my answer. The answer is simple; there is no “one-size-fit-all” approach when posting on Facebook. 

The Internet is filled with reports and surveys to find the best time to post on social media, but they all differ. They all use different data metrics and variables and give their findings. 

According to Facebook, the average number of stories that appear on a user’s feed is 1500. These numbers rise ten times if you have many friends on Facebook or you have liked and followed a lot of pages. 

A lot of marketers worldwide use the data from these reports to post on Facebook, which can’t be a good sign. If everyone posts at 1 p.m., your posts compete against thousands of other posts. 

In the same vein, if you outsmart the system and post at the least popular time, others will think about that, too, and you have the same problem. 

It’s a very complex process, and most marketers end up posting randomly at all times, like throwing a dart without looking and hoping it will hit the mark. 

The best times to post on Facebook. 

The overall best time to post on Facebook, according to different research by Hootsuite, Buffer, Sprout Social, and Hubspot, is 

  • Best days: Between Tuesday and Thursday, highest on Wednesday
  • Best time: Between mid-morning and mid-afternoon, 11 a.m. – 1 p.m.
  • The golden hours will be Wednesday between 10 a.m. and 3 p.m. CST.
  • The worst day to post on Facebook is Sunday.
  • The worst time is between midnight and early morning, 8 p.m. – 4 a.m.

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It is important to mention here that this time varies for different consumers and segments of the industry. People enjoy scrolling social media with a sip of coffee in the morning, while having lunch or when they are about to leave their workplace. 

These times are different for different demographics of society, and you need to be able to find out what times work best for you. 

The prime times to post on every day of the week.

The importance of posting at the peak time is undeniable, but you can’t just post on one day and hope for maximum results. It is important that we post regularly and productively for high conversions. 

You can post on Wednesday— the best day for posting on Facebook— and posts schedule with Adublisher for other days of the week. Share the burden with Adublisher by scheduling with Adublisher and focus on creating a productive and effective strategy. 


Hootsuite used 30,000 post engagements to funnel the best times to post on Facebook for maximum traffic. 

  • Monday: between 6 a.m. and 4 p.m. Eastern Standard Time (EST)
  • Tuesday: between 7 a.m. and 4 p.m. EST
  • Wednesday: between 7 a.m. and 4 p.m. EST
  • Thursday: between 6 a.m. and 4 p.m. EST
  • Friday: between 7 a.m. and 4 p.m. EST
  • Saturday: between 8 a.m. and 3 p.m. EST
  • Sunday: between 11 a.m. and 4 p.m. EST

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According to Hootsuite, the worst time is between 9 p.m. to 1 a.m. and 9 p.m. to midnight every day of the week. 

The studies conducted by Buffer reveal the best time to post on Facebook is, 

  • Monday to Saturday: between 1 p.m. and 3 p.m.
  • Thursday and Friday have higher engagements of 18% in these times.
  • According to their study, weekends also have more traffic, unlike Hootsuite. 

Sprout Social

The Sprout Social Data Science team went far and beyond by putting 400,000 posts with over 2 billion engagements under their microscope to find the best time to post on Facebook. 

The study revealed that the peak hours are different for every facet of the industry, like B2B, B2C, media, etc. The overall best time to post every day of the week is, 

  • Monday: between 8 a.m. and 1 p.m.
  • Tuesday: between 8 a.m. and 2 p.m.
  • Wednesday: between 8 a.m. and 1 p.m. 
  • Thursday: between 8 a.m. and 12 p.m.
  • The worst day to post is Sunday.
  • Engagements start to decline from Friday morning to Monday morning at 8 a.m. 

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CoSchedule asked more than 30,000 organizations about the best time to post on Facebook and analyzed a mountain of 37,219,512 messages. 

They discovered that the best days to post are Monday, Wednesday, and Friday. According to them,

  • The best days: Monday, Wednesday, and Friday.
  • The best time: 7 a.m., 7 p.m. and 3:15 p.m.
  • The worst days: Thursday, Saturday, Sunday.
  • The worst hourlong period: between 12 a.m. and 3 a.m.

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These statistics indicate that besides Buffer, every study agrees that weekends, especially Sundays, are the worst time to post on Facebook. This also proves that you can’t specify one standard best time. 

To further complicate the matter, TrackMaven says that the best time is to post on Thursday at 8 p.m., and Buzzsum made it easier by suggesting that the best time to post on Facebook is off-time. 

Key Takeaways.

The gist of all research and studies is simple: 

  • Facebook has 2.958 billion users.
  • Facebook users visit the platform multiple times per day.
  • The relatively best day to post on Facebook is midweek.
  • The relatively best time to post on Facebook is between mid-morning and mid-afternoon.  
  • People visit Facebook and other social media platforms when they want to get away from work and not on their own time, like in the evening or on weekends. 
  • This makes Sunday the worst day to post on social media, especially Facebook.

The whole process of finding the best time to post or schedule posts on Facebook with Adublisher is confusing and complex, to say the least. The solution is to consider your own data and conduct your own research. 

How to find the peak time for posting on Facebook.

There are several reasons why you can’t rely on others’ research and insights; the most prominent is that every client is unique. 

If your customers work night shifts, you can’t rely on posting at 8 a.m. or 9 a.m. The best time would be at midnight, opposite to the data above. 

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Similarly, if you are posting according to clients in the Eastern time zone, people in the UK won’t be able to see your posts. 

Consequently, the best approach is to find the best time for your businesses according to your niche. 

Leverage the power of Adublisher. is a social media management tool that can help you find the best solutions for posting on Facebook.

schedule with Adublisher

Most businesses today have multiple pages, and posting on them can be a headache unless you use a third-party robust social media management tool like Adublisher. 

You can authorize Adublisher, add all your pages to a single dashboard, and start planning your strategy. Google Analytics comes with built-in software offering insights for creating social media strategies. 

Since it’s time-consuming to post on every page regularly, use Adublisher Content Planner to schedule posts on Facebook. 

Marketers can enjoy the RSS Feed scheduling by auto-posting their blogs and posts directly from the website to Facebook. 

Let Adublisher help you in utilizing the Facebook marketing potential properly. 

Use insights to your advantage. 

Analyzing your niche is vital to every successful social media marketing strategy. Using Meta Business Suite, you can check your audience and where they are coming from to pinpoint your time zones.

Put your past posts under a magnifying glass and make sure you have analyzed them enough to find out key points like who, when, and where you are getting your views from, and use these keys to predict the future behavior of your viewers. 

Practice makes a man perfect.

“Rome was not built in a day.”

The chances of finding the best time will be very low initially, but you can improve your engagements with tests and revisions. 

Lay out multiple times from your data and post on all of them, see which post and time show the best results, change the post, and publish at the same time, and if you are still getting good returns, you have found your best time. 

To further analyze the process, change posts and time slots several times and finalize a time that works best for your audience and business. 

The key is to keep trying even if you have found the best time; it’s always a good strategy to experiment for even higher results. 

Post regularly.

If there is one thing every social media marketing game plan has in common, it’s posting regularly. 

It doesn’t matter whether you are in the testing phase or getting low views; keep posting and improving simultaneously. It’s the only way you can always retain an audience. The social media influencers with millions of followers started with one. 

Adublisher can help you post regularly with various options, like scheduling posts with Adublisher and RSS Feed, without breaking a sweat. 


Facebook is a very large entity with billions of people visiting it regularly. This makes finding the optimal posting time for all of them almost impossible. 

The best game plan in this scenario is simple, funnel out your audience, see what works best for them, find the peak time of their engagement from your last posts, test with new posts, and filter out the best time slot for your niche. 

Remember, regular posting is the key to success. 


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