It is said that management is an amalgamation of creativity and technicality. Social media management is the living embodiment of this philosophy. It’s no longer limited to a place for you to see what your friend had for supper last night. With proper social media management, businesses and influencers are making millions, even billions.
Managing multiple social media accounts is intricate and complex, requiring extensive planning and strategizing. A lot is happening, from creating content to scheduling it with social media management tools like Adublisher.
These processes consume tons of time, which can be a problem for small businesses or social media marketing teams, as most social media managers say that social media is one of several tasks they have to do.
Startups and small businesses have limited resources and workforce, making things tight. But don’t worry, we have a few tips and tricks for you that can help you get things done productively.
Tips and tricks for social media management.
Analyze your current situation.
In order to move forward, we need to assess our current scenario. To see what needs to be done, analyze what you did in the past and what it yielded for you. If you are in the right direction, keep on with the goals and slightly raise the bar.
If you are lacking in your end goals and can’t seem to be in the ballpark of the broader organization target, some changes must be made. Start on a smaller scale and see where you need help. Google Analytics feature of Adublisher can help you in this regard.
Analyze your past performances and filter out KPIs for future planning. Set SMART goals based on the current state and try to achieve those one at a time. For example, try to increase your reach and engagements first instead of getting a lot of conversions.
Analytical data can also help you realize your consumer behavior and preferences. See what your competitors are posting. What are the current trends in the market? Create a list of these metrics and create an effective social media strategy.
Create content beforehand.
According to most social media managers and my personal experience— as a content creator— content creation is the most time-consuming process. Even with the data from the analysis, you still need to think about how to present your working content in a new way.
Most of the strategies fail due to poor content created in a rush without analyzing all of the critical aspects. So, to save time and generate high-quality content, plan ahead of time and generate content beforehand.
Write down some ideas you think will work based on the data from the analysis. Execute these ideas by converting these ideas into compelling copy. Try writing it from another angle and see which one is better; if neither, throw away the pages. If both are good, they can be used separately.
Don’t feel bad about repeating good-quality posts that you think will work. Post one. If you get good results, you can repost it with slight changes a week later.
Create a content calendar.
Content calendars are templates or forms that can be used to add data in slots to get an overall view of the content once published. Social media posting calendars are a great tool to organize your social media content in its posting order.
Marketers schedule posting calendars with social media schedulers free up a lot of precious time. Once scheduled, posting calendars can be edited and even paused if some issue occurs.
Social calendars are reviewed by marketing teams and managerial personnel to eradicate errors and get validation. All of these lead to creating content and scheduling it in advance to free up time.
Repurpose content.
Repurposing content is a technique used by social media managers and content creators alike. Contrary to popular belief, repurposing or recurring content is not copying. You are reusing your old top-rated content with minor changes.
For repurposing content, brush off the dust from your old content archives— blogs, articles, social media posts, infographics, etc. Suppose you have a star blog with a lot of conversions. You can check the facts and revise them or add a few if you haven’t already. You can repost this blog and share it on social media platforms like Facebook or LinkedIn.
An even better way to repost content on social media is by breaking it down into chunks of data. Create visuals and write a catchy caption based on the content from the blog. If you have quotes and statistics, they can be posted as separate posts.
You can create an infographic of the stats and numbers used in the blog and either post the whole infographic on Pinterest or create single posts from the infographics and share them on Instagram. Create a mixture of these posts, and you will have a complete calendar in no time.
Find the star performer.
Creating multiple social media accounts across several networks increases your potential audience. Moreover, people have multiple social media accounts— at least six— forcing marketers to create accounts and post content on these platforms simultaneously.
Managing multiple social media platforms is very time-consuming and lethargic, even with the help of social media management tools. That is why it’s essential to find one platform that works best for you and create content according to it.
It will save you a lot of time, and you can still share the content across other channels with minor changes. For example, if you are a cosmetics or beauty products manufacturer, Instagram and Pinterest are the best platforms for you. Still, you can post your content on Twitter and Facebook with minor changes in image sizes and captions.
Schedule content with Adublisher.
Social media management tools like Adublisher are true friends of marketers. They allow marketers and businesses to schedule content on social media so that they can take some time off or attend to more pressing matters.
Scheduling content means your social media is active while you are sleeping, on vacation, hiring a new member or working on a new product launch. You can schedule content in different ways: a few posts promoting something, a complete posting calendar for regular social media appearances or RSS Feed scheduling. RSS Feed scheduling enables bloggers and ecommerce sites to publish content on social media autonomously from their websites.
Apart from that, these tools can help with the analytical step we mentioned at the beginning of the blog. Your posts can be scheduled, reviewed, and altered, and their performances are reported within a unified dashboard.
In other words, if you master the art of properly utilizing a social media management tool like Adublisher, you can save a lot of time.
Create a routine.
Routines are a great way to save time and work productively. The Army is a bright example of what can be achieved with discipline and proper routine. Create a daily to-do list for your daily tasks like checking your scheduled posts, discussing new content with the team, monitoring the creative designs for the upcoming calendar, etc.
Instead of coming to the office daily, going after the first problem in front of you, and forgetting about the consistent tasks, allot a time slot for current matters. Dividing tasks into manageable segments minimizes overwhelming and maximizes productivity.
Automate as much as possible.
Automation is a tricky subject when it comes to social media management. Finding the right balance between not much and too much is essential to attain optimal productivity without hurting consumer relationships.
Social media automation can create content, schedule posts, take consumer inquiries, and analyze. Marketers are using AI-powered tools to assist in the content creation process. You can use automated tools to get notifications about new trends, market news, and other valuable aspects to get ideas for your next social media post.
Similarly, you can create images and videos, write complete captions, and get analytical insights from automation tools. These automation tools are a potent way of saving time and enhancing work efficiency.
Promote user-generated content.
User-generated content, or UGC, is a powerful motivator for social media consumers and a reliable tool for marketers to achieve more with less effort. UGC is the content generated by the consumer about your product, discussing its benefits or productivity— two birds with one stone.
You can ask your customers to give testimonials or post a picture of your product, tagging you in the post. The best and most effective way is to create a short video discussing the uses and benefits of your product and then post it on social media. You can share this content on your feeds and in your stories.
Another way to get more UGC is by participating in challenges and inviting your customers to do the same and mention your brand in the post. This can start a chain of hashtags in your favor, bringing more visibility with minimum effort and saving time.
Conclusion.
In a nutshell, social media managers need to analyze their current situation, plan for the future, and use techniques like content calendars, use scheduling tools like Adublihser, repurpose content, take things slow initially, and try to automate the grunt work. These tricks can help them quickly and efficiently achieve their social media goals.
